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COOKIES POLICY

Last updated: 21 December 2020

1. SUMMARY

This cookies policy explains what cookies are and how Sofa.com Ltd (“we”, “us” or “our”) uses them on www.sofa.com (our “platform”) to distinguish you from other users. We encourage you to read the policy in full so that you can understand what information we collect using cookies and how that information is used.

2. WHAT ARE COOKIES OR SIMILAR TECHNOLOGIES?

Cookies (or similar technologies) are text files (not quite as exciting as the cookies with chocolate chips in, we’re afraid!), containing small amounts of information, which are downloaded to your browsing device (such as a computer or smartphone) when you visit a platform. Cookies can be recognised by the platform that downloaded them — or other platforms that use the same cookies. This helps platforms know if the browsing device has visited them before so we can improve your shopping experience.

3. WHAT ARE COOKIES USED FOR?

Cookies do lots of different jobs, like helping us understand how our platform is being used, letting you navigate between pages efficiently, remembering your preferences and generally improving your journey by making the browsing experience as comfortable as our sofas! Cookies can also help ensure information and advertising you see online is more relevant to you and your interests.

4. WHAT TYPES OF COOKIES ARE USED BY SOFA.COM?

The types of cookies used on our platform can generally be put into one of the following categories: strictly necessary; analytics; functionality; advertising; and social media. You can find out more about each of the cookie categories in the table below.

Facebook and Google These partners use cookies to provide you with personalised adverts when you visit other selected websites. Banner advertising appears on websites which we are affiliated with and we use the information we have learned from cookies to tailor this advertising to things we think you will like, based on your browsing history on our website.
Rakuten and Google Sometimes we'll advertise on third party websites. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.
Emarsys Email
Google Analytics Google Analytics uses these cookies to discover when you first visited our site, how often you come back and how long you spend shopping. The information stored by these cookies can be seen only by the relevant teams at Sports Direct and Google and never shows any confidential information, we also use Google Analytics to track the performance of our website.
Facebook, Twitter, Instagram, Pinterest, Tik Tok and YouTube Social sharing, social login and other social media services we offer are run by other companies. These companies may drop cookies on your computer when you use them on our site or if you are already logged in to them.
Dynamic Yield Personalisation
Freshdesk Customer services
ASPXANONYMOUS, SportsDirect_AuthenticationCookie, um_IsMobile, X-SD-URep, StateKey, .DOTNETNUKE, authentication, mp__utmb, mp__utma, mp__utmc, mp__utmz, X-Origin-Cookie These cookies are used to allow you to add to your basket and place orders and allow us to recognise registered customers.
AdvertCookie, ChosenSite, CountryRedirectCheckIsDone, newsletterPoppedUp, acceptedCookies, SportsDirect_AnonymousUserCurrency These cookies are used to remember your selected preferences and what messages you have already seen so they aren’t shown again.
ak_bmsc, TS01a19d95 These cookies are used to protect our website against bots.

For a list of third parties please view this page of third parties.


5. HOW LONG WILL COOKIES STAY ON MY BROWSING DEVICE?

The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device after you have finished browsing until they expire or are deleted.

6. FIRST AND THIRD-PARTY COOKIES

“First party cookies” are cookies that belong to us and that we place on your device. “Third-party cookies” are cookies that another party places on your browsing device when you visit our platform. You should check the third party’s website for more information about how they use cookies.

7. HOW TO MANAGE COOKIES FROM THIS PLATFORM

You can usually use the browser that you are viewing this platform through to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note that if you set your browser to disable cookies, you may not be able to access secure areas of the platform and other parts of the platform may also not work properly.

You can find out more information about how to change your browser cookie settings at www.allaboutcookies.org.

Some third parties may use Advertising Cookies to help gather information about your browsing activity so that they can deliver platform advertising to you that is relevant to your interests. The advertising industries in EU have developed schemes to help you opt-out of receiving cookies used for these purposes. You can find out more about the EU scheme from www.youronlinechoices.eu.

8. CHANGES

Information about the cookies (still the text file kind, not the delicious baked kind!) used by us may be updated from time to time, so please check back on a regular basis for any changes. The last modification date of this document is shown at the top of this page.

9. CONTACT

For further information please write to the
Data Protection
Sofa.com
Unit A, Brook Park East, Shirebrook, United Kingdom, NG20 8RY
Or email data.privacy@sofa.com

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