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At Home with Laura Butler-Madden


We love taking a peek inside our customer’s homes, often finding that people style our furniture in wonderfully creative ways that we haven’t even thought about ourselves. We recently sat down with the lovely Laura Butler-Madden, blogger and interior designer, who talked us through the inspiration and design process behind this beautiful south-west London home.

What kind of home were you looking to create when you set out on this project?

I was hoping to create a lovely space for a family, but also something sophisticated and elegant. The house was built in 1878 as part of a group of houses designed by a well-known architect at the time. All the houses in Telford Park are slightly different in design, unique Victorian Villa style homes and I wanted to really reflect this with my interiors; create something comfy, but that also complimented the history of the property. Kirkstall-58

The Claude armchair in Danube cotton matt velvet


The Bluebell sofa in Gull coloured Herringbone

How would you describe your interior style?

It’s very hard to describe your own style! I take influence from Scandinavian design, but also have a passion for art deco and mid-century pieces. Overall I always aim to create a calm and serene space. Home should be somewhere to relax, but also a place filled with beautiful objects that make your heart sing. As William Morris once said, there is no excuse for doing anything which is not strikingly beautiful! Kirkstall-69

What was your process of gathering inspiration and ideas for this project?

For all my projects I first start with the house for inspiration – I take in the architecture, the history and really try to get a feel for the bones of the building. I then spend time on sites such as Houzz and Pinterest, as well as reading magazines. Inspiration can come from anywhere – sometimes it can be an image in a fashion magazine that will start the process for me – I love to use textures in my interiors, sheepskins, velvet, anything tactile so often the inspiration will come from a fabric, which I will then design the room around. Woodbourne2BAv2B17

The Long Island in Hazelnut Dexter’s linen

A lovely feature of your home is the beautiful colour palette. How do you decide on a colour theme/scheme when furnishing a home?

Thank you! I am quite known for liking soft, gentle colours, they help create the sense of calm and comfort that I love so much. When choosing the colour I will always look at the light in the space and also think about the use of the room. In a recent project I used a lovely dark blue called Reign Blue by Zoffany for a library – although the room gets lovely light, I knew that the main use would be for relaxing in front of the TV in the evenings, so chose a colour that would feel like a hug. The texture of the paint almost looks like velvet! In the daytime when the sun shines, it also looks beautiful as the blue reflects the light in a totally different way to a paler colour. Kirkstall-17

The Valentin bed in Stone brushed linen cotton


What does ‘comfy’ mean to you?

Comfy is a word I love! To me, it means being snuggled up on the sofa in my pyjamas, with cashmere socks, a candle and a good book. I’m a total bookworm and don’t go anywhere without my Kindle! I would also have a glass of red wine with me or a rose bud tea, depending on the day of the week – oh and some chocolate!

Thank you so much to Laura for showing us around. Be sure to take a look at her fantastic blog,, for some beautiful photography and inspiring articles.

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